Dwayne Johnson came to us with one goal: world domination. So we created Project Rock, a brand platform dedicated to helping the world chase greatness. We launched with a first-of-its-kind apparel partnership with Under Armour, followed closely by the world’s most motivational alarm clock: The Rock Clock.
The brand is still one of best performing lines for Under Armour.
One Show - Silver
#1 Utility App in App Store on Launch
#2 Overall App after 24 hours
Over 3 Million downloads
Agency: Droga5 New York
Executive Creative Director: Neil Heymann
Creative Directors: Chris Colliton, Kevin Weir
Design: Devin Croda